32% of shoppers are out starting their Holiday shopping now (in October!)
Generation Z and Millennial shoppers get most of their ideas from Social Media Influencers and blog/store emails!
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Read on for more successful marketing tips this Holiday Season!
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I do think blogs are playing a bigger role than some think. Many of us read and follow blogs loyally. We also trust the bloggers opinion. I know I have bought products because I saw it on a blog before.
For me, it depends on how reputable I know or believe the blogger to be. I am a loyal reader of a number of blogs for some almost 9 years+. I know they give honest opinions. I also can tell when a blogger is ‘stretching’ the truth or the same blurb is across multiple blogs because t is a prewritten campaign.
I do believe bloggers do carry a lot of weight, as I too have bought due to a bloggers review, photographs and opinion of how the item or product works or feels.