engagement

No Diamond, No Problem: 3 Reasons Why You Should Go with an Alternative Engagement Ring

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Diamonds have been traditionally associated with engagements and engagement rings since the 1940s when diamond group De Beers launched their iconic marketing campaign with the words “A Diamond Is Forever”. However, many modern couples are choosing to buck tradition and opting instead for alternative materials in their engagement rings—and it’s not just because of recent […]

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Top Five Different Cuts of Diamonds

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Despite the exclusive-sounding name, fancy diamond cuts are available in various shapes. Round diamond cuts have dominated the market for a long time – they form around 78-80% of the total diamond in the current market. With the aim of diversifying the diamond market and introducing many other cuts rather than the rounded diamond cuts,

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