Guilty of slapping on your foundation in a rush and heading out the door – only to be disappointed later in the day that your makeup does not look how you left it when you kissed the mirror goodbye at 7.30am? Do you find the lip stick colour you fell in love with in store doesn’t look the same on you? Do you want your eyeshadows to pop and be amazing? Are you looking for longer, thicker lashes?
You wouldn’t build a house without a good solid concrete foundation and your flawless face should be the same. Primer is the key to ensuring a smooth canvas to apply your look to, it sets the makeup in place and ensures a longer lasting finish – and best of all you can think of it as real life Photoshop. You can also use primers to help combat skin colouration concerns and for the lips and eyes they will make your colours pop, creating a neutral base! Choosing the best primer for your needs and the ideal outcome can be easy if you know what you are looking for.
e.l.f. Cosmetics has an array of primers to choose from and to ensure your cosmetics look flawless all day and all night. We offer face primer, eyelid primer, lip primer and mascara primer, so let’s talk through the how to’s and benefits of each x
Face Primer
Developed to combat against excess oil, flaky dryness, enlarged pores and fine lines. This clear multipurpose skin primer will prepare your skin so makeup goes on evenly for a long lasting satin finish. Always remember – a little goes a long way with primer. Overuse can affect the efficacy of the product and defeat the purpose of using it…
First things first… Choose a face primer that does not make you feel greasy at all – remember everyone’s skin is different and you may need to try a few before you find the perfect match for your skin type. Just because your friend loves one brand, doesn’t mean your skin will too! A primer should glide onto your skin, leaving it feeling silky and smooth, and not feel like you have added any grease to your “canvas”. Use the primer after your moisturiser and before foundation.
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