Starting February 1st, JC Penney will be under going some big changes, including permanently reducing their prices. The reason for this huge revamp? They have found that most of their inventory doesn’t sell until its been reduced down to at least 40%.
They will have less promotions, reduced down from 500 a year to 12 a year, thanks to the permeantly reduced daily prices. JC Penney will also have more shop-in-shop stores, such as Liz Claiborne, L’Amour Nanette Lepore, Sephora, and Izod throughout all of their stores.
JC Penney will also be incorporating a much better return policy, where items can be returned at any time for any reason. Their catalogs will also get revamped and more color will be added to the stores, in fact each month the stores will have a new different “main” color, both on the inside of the store and the outside!