The Best Beauty Trends This Winter

2020 has been an undeniably hard year for us all, as the COVID-19 pandemic continues to have an impact on all areas of our lives. Many of us have had to adapt our beauty routines not just to incorporate wearing facemasks but also with having less chance to visit the hair salon or nail bar due to COVID-19 restrictions.

Here are a few of our favorite trends this winter to help you find your perfect winter look.

The Best Beauty Trends This Winter


With many of us masking up this year the eyes should be a focal point for your winter look. Bright eyeshadow can really make your eyes pop while wearing a mask. Vibrant twists on the classic smoky eye have skyrocketed in popularity with purples and blues dominating.

The classic wing-tipped eyeliner is also enjoying renewed popularity this winter as many of us look for a bold statement look to pair with warm winter clothes.

This winter has brought out a lot of opposites in terms of trends, with many people choosing to embrace a scaled-back, natural look rather than go for bright and bold. Neutral pinks and nudes in eyeshadow are hugely popular and create a dewy fresh look when paired with some subtle mascara.


No look is complete without the perfect hairstyle. Your hair and eyes will be front and center this winter for standing out in your facemask. Many people are embracing the craziness of 2020 by incorporating some bright shades into their hair. Pink, purple or green chunks or highlights can be a great way to stand out from the crowd.

Bangs are most definitely back in this winter, from side-swept to blunt or curtain bang. Bangs can be a great way to revitalize your overall look, particularly if you’ve felt bored and uninspired this year. If you’re looking for more inspiration this winter Zinke Hair Studio offers an amazing range of styles and colors to suit any taste – just check out their gorgeous gallery!


While these have taken a back seat to eyes and hair this winter thanks to the prevalence of mask-wearing, that doesn’t mean that your lips need to go bare this winter.

One important consideration for any lip look is its durability. This is one of the key lip trends for 2020 and is made even more relevant in the time of COVID-19 and facemasks. Lookout for lipsticks, stains, and glosses that are waterproof as this will increase the chances of them lasting – and not smudging – while wearing a mask. 


As with eye makeup, it’s important to have your brow game on point this winter. Upward brushed brows remain a popular favorite this winter. Natural, subtly shaped brows are definitely the thing for this winter to offset and complement your eye makeup style.

Brow powder is a great way to fill your brow for a beautiful natural look and will undoubtedly be hugely popular this winter. Play to your strengths with your brows this winter, find the right shade of brow powder and let your natural beauty shine.


Your nails can be a great way to show your creativity this year as more of us spend time at home amidst the COVID-19 pandemic. If your favorite nail bar has closed its doors due to COVID-19 you can join the millions of other people choosing to put their own stamp on their nails this year.

As Christmas approaches the season of sparkle is coming and that is reflected in the nail trends this winter as well, with festive blues, purples, and reds looking set to become the season’s favorite. Layering over a sheer glitter topcoat can be an excellent way to give any nail color a bit of extra seasonal glow.


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Was are some of your tried and true winter beauty tricks? Let me know in the comments, I love hearing from you!

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